The Knockout Directive team was thrilled to land an invite to this year’s Vancouver Fashion Week — call it a personal brand milestone. In this blog post, Katrina explores how our personal hobbies and interests contribute to the success of our personal brand’s PR campaigns.

In just one year, I opened myself up to the possibility of building a highly-recognizable personal brand. One that’s invited to speak on stages, and podcasts, and positively recognized for her work. And I just have to tell you that — you can do this too.

Katrina dives deep on how you can continue to show up for your business, even while navigating life's challenges. Read the article to learn more about maintaining your brand presence on hard days.

It’s challenging for us to step outside our body and recognize how much value our personal brand holds; but when we can treat ourselves like a product we’re selling, we can apply the same tactics that big brands use to drive promotional efforts to their business every day.

I’m sure you’ve seen this phrase popping up online, heck, I’m even guilty of saying it myself. But can we collectively agree to stop saying this in 2024?

There has been more chatter than ever surrounding personal branding and why it’s so important for just about everyone with a job or a business in 2024