Personal Brand

Discovery & Strategy

Whether you’re starting from scratch or refining an existing presence, our Personal Brand Discovery service provides a clear, strategic roadmap designed to define your unique positioning, differentiate you from competitors, and create an action plan for amplifying your message across all Owned Media channels.

Your personal brand, defined.

We’ve developed a proprietary framework based on years of developing high-level marketing strategies for large corporations, tailored specifically for personal brands.

Each strategy is customized to your needs, ensuring you gain clarity, confidence, and a plan that reflects your authentic brand identity.

We carve out your unique position in the market, and provide you with the action plan to bring it to life.

“Over the years, I built my personal brand without a formal strategy, relying on referrals and word-of-mouth. Despite my success, I struggled to articulate what made me unique in an oversaturated industry. Competing with corporate studios and larger marketing budgets felt daunting.

Katrina assessed my brand, analyzed my competitors, and pinpointed exactly what set me apart. The clarity she provided transformed how I position myself in the market. Now, I confidently lead with my unique selling points, and my personal brand influences every aspect of my business.

Thanks to the strategy Katrina developed, I have a clear vision of what I do and why it matters—and that clarity has been a game changer.”

Alexandria Waycott, Personal Brand Discovery Client

If you’re anything like me, you dream of claiming the spotlight for yourself; and I’m here to tell you, you can.

I’m Katrina Owens.

I always dreamed of stepping into the spotlight.

But after spending over 10 years working in corporate marketing, I had convinced myself that it was “too late” to start building a personal brand online. I felt as though I had missed the opportunity to build an engaged following, book speaking opportunities, and partner with brands — all things I had spent years wishing I could do.

It turns out, I was wrong.

After crafting my own unique personal brand strategy, and following the same action plan that has successfully served 25+ clients since 2024, I now believe it’s never too late.

You can craft your own famous-feeling personal brand too.

You just need to the roadmap to help you get there. That’s where I come in.

GAIN CLARITY. STAND OUT. START FEELING FAMOUS FOR YOUR WORK.

Personal Brand Discovery & Strategy

This 6-week program has everything you need to:

  • Define your unique brand positioning and key messaging, so you stand out in your industry and attract the right opportunities.

  • Develop a clear strategy to communicate your brand across all platforms, ensuring consistency and impact.

  • Refine your online presence to become a magnet for speaking engagements, media features, collaborations, and more—so opportunities start coming to you, not just the other way around.

Here’s what’s inside:

  • A Personalized Brand Strategy Playbook – A comprehensive, custom-created guide outlining your brand positioning, messaging, and marketing roadmap, so you have a clear strategy to reference long after the program ends.

  • Competitive & Audience Analysis – A deep dive into your industry landscape, including a review of your four closest competitors and an ideal client profile to help refine your differentiation.

  • Brand Messaging Framework – Professionally crafted primary and secondary messaging to ensure you can confidently communicate your unique value across all platforms.

  • Visual Brand Direction & Website Audit – A curated brand mood board for consistency, plus an expert review of your website with actionable recommendations for alignment and impact.

  • One-on-One Strategy Session – A dedicated session to walk through your personalized brand strategy, ensuring you understand exactly how to position yourself for success.

Program Cost:

$2,250 USD

Your website and social media are great tools, but without a clear brand strategy, they might not be working as hard for you as they could. A strong personal brand ensures that everything—your messaging, visuals, and positioning—works together to attract the right opportunities and set you apart from the competition.

“I already have a website and social media presence—do I really need a personal brand strategy?”

Knowing what you do is one thing; being able to clearly communicate it in a way that positions you as the go-to expert is another. This program helps refine your messaging so that your audience, media, and potential collaborators instantly understand your value—and why they should work with you.

“I know what I do and who I serve—why do I need this?”

Absolutely. A well-defined brand doesn’t just help you gain more visibility—it ensures that when people do find you, they see you as a leader in your space. Having clarity on your brand and messaging now means you’ll attract the right people and opportunities as you grow.

“I don’t have a huge audience yet, so is this even worth it?”

Frequently Asked Questions

  • If you’ve ever felt unsure about how to describe what makes you different, struggled to stand out in a crowded industry, or wanted to attract more opportunities without constantly chasing them—this program is for you. Whether you’re starting from scratch or refining an existing presence, we’ll build a strategy that gives you clarity, confidence, and a competitive edge.

  • This 6-week program is designed to give you a clear, strategic roadmap for your personal brand. Through a Discovery Session, in-depth research, and a customized strategy, we define your positioning, messaging, and marketing plan. You’ll also receive a Review Session and Follow-up Support to ensure you’re set up for success—whether you implement the strategy yourself or seek ongoing guidance.

  • While I can’t guarantee a specific outcome (because every business and industry is different), I can promise you this: if you commit to the process, you’ll walk away with a clear, compelling brand strategy that will position you for long-term success. All of the past clients have said that this program gave them the confidence and clarity they needed to take bigger opportunities and grow their visibility, leading to business growth.

  • Great! Many clients choose to continue working with me through my monthly coaching subscription, or moving into my Public Relations coaching programs. Whether you need ongoing strategy tweaks or help implementing your new brand positioning, we can tailor a support plan that works for you.

Yes, I consistently attract opportunities to speak on podcasts, stages, and beyond—but here’s the truth: I’m not saying anything revolutionary. I’ve simply learned how to position my unique perspective in the right places, and you can too.

I created the Personal Brand Discovery because I’ve seen far too many talented women hold themselves back, believing they don’t belong in the spotlight while their competitors confidently take up space.

You do belong. You are worthy of the visibility and recognition you desire—and I’m here to show you just how simple it can be to claim it.

I’m not special, I’m strategic.

You’ve reached the bottom of the page, so it looks like you’re ready to own your spotlight.