Here’s Why your Personal Brand is Worth the Hype

It seems like everywhere you turn online, people are talking about personal branding. But don’t let the buzz word fool you – building a personal brand is a highly effective tactic for authentic business growth, and this is coming from someone who didn’t recognize its power even 12 months ago. 

Back in 2022, I started my business from a position of anonymity, thinking that my service offering was enough to move the needle on my business, and, I mean, it was. I had zero social presence, no brand photography and a lackluster website, and honestly I did okay. But when I realized I could use the same brand and publicity tactics I was using for my large, corporate clients to promote my own business, well things became so much more fun.

Fun and profitable, that is. 

It’s challenging for us to step outside our body and recognize how much value our personal brand holds; but when we can treat ourselves like a product we’re selling, we can apply the same tactics that big brands use to drive promotional efforts to their business every day. 

Here are some of the most impactful ways a personal brand can increase the value of your business: 

Your personal brand helps you attract dream clients

No more settling for the client that questions your worth or misinterprets every email. Your personal brand allows you to build your business on your innate, human attributes, attracting clients that want to work with you, because you’re you. 

This is especially true for service providers that feel like their industry is oversaturated (so, everyone). While there may be thousands of web designers out there, there is a client base that wants to work with someone who is sensitive, artistic and a bit witchy, and if that’s you, you need to amplify your personal brand so those clients can find you. And once they do, they will recognize your value without question because you already speak the same language, so you can charge your worth with confidence, plus tax.

Your personal brand is your gateway to becoming a public figure

I used to shy away from saying things like this, but I think we can be honest now. I love to work with people who want to be famous. And know that we can start working together at any point on your journey to fame, even if you’re just starting out (especially if you’re just starting out).

If you want to start securing podcast interviews, speaking opportunities, featured articles and more, this is totally an option for you. It begins with defining your personal brand so you can establish yourself as an expert on the topics you’re most passionate about. Once this expert positioning is established, we then build up your brand authority through interviews and features which in turn, allows you to charge for speaking opportunities, brand partnerships and raise your rates.

Your personal brand gives you an exit strategy 

If you’re reading this, you’re probably in the process of growing your business, but it’s important to consider how building a personal brand allows you to exit your business without giving up everything. 

I love to use this example for founders who scale their companies by growing their team and establishing multiple streams of revenue. In this case, the company you’ve grown has a brand independent of you, allowing you to eventually sell off what you’ve created. If you’ve been developing your personal brand along with the growth of your company, you can continue to secure speaking opportunities, consulting gigs, and so much more, even if you’re no longer associated with the business you once grew.

Your personal brand is one of your most valuable assets, and it must be treated as such. Defining your personal brand with the same strategy you would use to map out the success of whatever product or service you’re selling ensures that there is cohesive intention behind your social media content and publicity efforts. Most importantly, a strategy ensures you take your personal brand as seriously as any other business venture, because it’s surely the one that will last the longest.

Your Personal Brand Discovery 

If you’re feeling inspired to develop your own personal brand strategy, the good news is that I can help you! My Personal Brand Discovery service is designed to help business owners like you understand your unique position in the marketplace, and the publicity efforts you need to start feeling famous.

Click here to learn more about what this service looks like, or just cut to the chase and book a Discovery Call to get started.

Share this content with a friend.

If you found this content helpful, do your girl a favour and share this content on Pinterest so others’ can gain inspiration too.