Press & Editorial
Navigating the ‘Trust Recession’ with Personal Branding and Public Relations
The Trust Recession is here, and it’s changing how customers make decisions. In this blog post, Katrina Owens dives into why personal branding and public relations are the ultimate tools for building trust, authority, and lasting connections in 2025—complete with actionable strategies to make your brand stand out.
Building a Personal Brand with Authentic Style & Public Relations
The Knockout Directive team was thrilled to land an invite to this year’s Vancouver Fashion Week — call it a personal brand milestone. In this blog post, Katrina explores how our personal hobbies and interests contribute to the success of our personal brand’s PR campaigns.
Transform your Event Public Relations Strategy with Personal Branding
In this blog post, the Knockout Directive team unpacks why personal branding is essential for successful event public relations, and how it can help your next event stand out, sell out, and cultivate a community that keeps coming back.
The Rectified Podcast: Personal Branding — The Ultimate Marketing Strategy for Founders
In this episode, Katrina and Sandy delve into the essentials of personal branding, its intersection with public relations, and effective strategies to cultivate an influential brand identity.
CanvasRebel: Inspiring Conversations with Katrina Owens of Knockout Directive
CanvasRebel interviews Katrina Owens for a second time this year, this time for their ‘Inspiring Conversations’ series.
Fly Flamingo Fly: Social Media is PR and YOU are Your Brand
Join host Megan Shallow of Fly Flamingo Fly and Katrina as they discuss Social Media and PR and how YOU are your brand. They dive deep into the stories and strategies that empower you to take flight in your personal and professional life.