Custom-tailored strategy & management for
founder-focused brands.

Where Strategy meets Style.

Our ultimate goal at The Agency at Knockout Directive is to empower all of our clients with the magic of public relations.

The first step?

Developing a brand identity that’s equal parts authentic and iconic.

Style is at the forefront of every strategy we create, ensuring your brand and business is well-prepared to step into the spotlight.

The Big Brand Energy™ Formula

At Knockout Directive, we believe that the fastest way to skyrocket the success of your business is by treating it as though it’s already the big, sparkly entity you’ve been dreaming about.

All of our strategy, design and content is deeply rooted in this belief.

BRANDS WE'VE DREAMED UP

  • Katrina Owens

    FOUNDER & LEAD STRATEGIST

    Katrina is the Founder of Knockout Directive, and oversees all strategy and creative projects at The Agency. With over 10 years of developing high-performing marketing and public relations efforts for global brands, she's the curator of Big Brand Energy™ and ensures all of our clients are inspired by this magic formula.

    She's also a prolific public speaker, PR Coach for personal brands, and a sub-par golfer over at Women With Drive Golf & Social Club.

  • Heather Jude

    SOCIAL MEDIA ASSISTANT

    Heather is an award-winning fashion stylist and designer, and brings her keen eye for beauty and style to the forefront of everything she does. Her dynamic ability to capture a variety of brand voices, coupled with the unique vision she brings to each of The Agency's clients, ensures every individual brand presence is both inspired and cohesive.

  • Tacye Tilitzky

    CONTENT CREATION PARTNER

    Tacye is the Founder of Tacye Joy Creative, and The Agency's dedicated Content Creation partner. Tacye supports our clients who require dedicated, on-location support shooting photo and video content for social media, and ensures every single detail (from location sourcing to set styling) is nothing short of picture perfect.

The Agency at Knockout Directive is dedicated to providing custom-tailored, done-for-you services and strategy, so you can get back to the things you do best.

Our Service Menu

  • A comprehensive research and strategy initiative that results in refined positioning and messaging for your brand, as well as a detailed plan with actionable publicity tactics for the path ahead.

  • From visual identity to voice, we create stunning brands rooted in strategy and confident in their unique position.

  • Custom-built or templated, we establish your online brand presence and set the tone for your ongoing brand efforts, specializing in Squarespace.

  • We understand just how crucial your online presence is to your business, and we've supported over 20+ social media accounts in organic growth.

  • If you haven't already heard, we're not like other publicists. We specialize in authentic public relations efforts for personal brands, creating opportunities for clients to step into the spotlight they deserve.

  • "We recently worked with Knockout Directive on our new website and couldn’t be happier. The team turned it around quickly, and did a great job of building out our brand and vision. We are confident that they've helped us stand out from all of our competitors!"

  • "I have been working with Knockout Directive for over 6 months and find so much value in the content they help us create. I have finally found someone who can authentically speak our brand's language and find the right audience for us. Thank you so much!"

  • "I hired Knockout upon reviewing Katrina's marketing strategy proposal for my landscaping business. They clearly take the time to understand the market and the intricacies involved to keep my company relevant while obtaining healthy growth. They now manage the social media and continue to steer my company in the right direction."

Contact us.

Wait, what else do you do?

Knockout Directive is known for its highly-specialized publicity coaching and personal brand development programs.

If you’re looking for a “done with you” approach to public relations, you’ll want to learn more about these one-of-a-kind programs, led by our founder Katrina Owens.