From Pitching to Partnerships: How Personal Branding Helped Anne Secure Big Wins
When our client, Anne Mok, joined our one-of-a-kind group publicity coaching program, Five Weeks 'til Famous, last summer, she had already established an authentic and engaging personal brand. As a blind storyteller, advocate and content creator, Anne had previously worked with brands like Google and Specsavers, and she had a few exciting speaking engagements locked in her calendar. She joined the program looking to continue to elevate her brand using public relations, and in just three months after completing the program, her results have been astounding.
1️⃣ She secured her biggest brand partnership yet.
2️⃣ She signed with a talent agency that’s taking her career to new heights through film and commercials.
Anne credits these wins to the strategies she learned in the Five Weeks 'til Famous, which goes beyond pitching to help participants build a profitable personal brand that attracts high-value opportunities.
The Secret to Her Success: Authoritative Assets
The key to Anne’s transformation? A complete overhaul of her media kit and website to reflect her authority and expertise.
Before the program, Anne’s personal branding tools weren’t fully aligned with her goals. Through the program, she learned how to refine these assets to:
Clearly communicate her unique value and authority to potential collaborators.
Position herself as a credible, professional personal brand.
Make an irresistible case for why brands and agencies should work with her.
“The most surprising thing I learned in the program was when you put all these pieces together, it really works, and it’s so exciting to see,” said Anne in an interview on Instagram Live. “It pushed me to really examine myself, my brand and what I wanted to take to the next level.”
Why Five Weeks 'til Famous Stands Out
Unlike traditional courses that focus solely on pitching, Five Weeks 'til Famous is a comprehensive group publicity coaching program that teaches participants how to use public relations to enhance their personal brand using a variety of PR tactics that all work together to create that famous feeling we all crave.
Here’s what sets this program apart:
✅ Rooted in the foundations of personal branding: Understanding how to pitch to the media is only half the battle. If you want to effortlessly receive juicy opportunities like Anne, you must set-up your personal brand to attract aligned opportunities like a magnet. It doesn’t matter how strong your pitch is, if you don’t have a strong brand to back you up, you’ll likely end up disappointed.
✅ Accessible resources, tools and information: The program cracks open the vault on traditional public relations methods, and shows small business owners exactly what’s available to them when it comes to PR. No more wondering how others in your industry are securing features and opportunities that you aren’t — you truly learn everything that’s available to you, right now.
✅ Tailored support to reach your goals: Much like Anne experienced, participants do not need to enter the program with a clear goal to achieve, they may even be feeling a bit fuzzy or confused about what’s next for their personal brand and business. Katrina supports each and every participant through 1:1 contact in Slack, so you can understand exactly where to draw your focus over the five weeks, with dedicated support to reach your goals.
Anne’s Key Takeaway
For Anne, the group publicity coaching program helped her refine existing assets, like her website and media kit, so she could start showing up as the expert she really is. Even more than that, it helped her realize just how many juicy opportunities are available to her.
“Since the program and the new media kit (that has been phenomenal, by the way), I have secured my largest partnership to date, with a well-known brand,” said Anne, as we chatted about her biggest wins from the program. “We talked about media, PR and television, etc. and I pitched to local and national networks, but the most interesting part that came out of it, was that I got signed to a talent agency for film and commercial. It came from being out there, speaking, and building a presence. It’s one of those juicy opportunities that I never expected, and wasn’t even in my wildest dreams.”
Anne’s final words of advice for anyone who might be considering joining the program?
“You may not think about it, but PR and personal branding is essential for yourself and your business, because that’s what faces out to the world, and will land you the steps that you want. Invest in yourself, invest in you. If it’s not for your business, it’s for you and your personal growth, and only good things can come from that.”
Build a Personal Brand That Attracts Success
If you’re ready to take your personal brand to the next level using public relations, Five Weeks 'til Famous can help you:
Develop a professional personal brand that commands attention and attracts the juicy opportunities you know you deserve.
Gain confidence in pitching yourself for high-value opportunities, knowing you have an authoritative brand presence to back it up.
Learn a variety of publicity strategies that will skyrocket your growth and visibility in 2025.
💥 The next cohort starts January 2025. Join now to transform your personal brand and start feeling FAMOUS for your work.
👉 Click here to register for more information on the upcoming cohort of 5 Weeks ‘til Famous.