Expansive CEO: The Power of Personal Branding & PR
In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Katrina Owens, owner of Knockout Directive PR, about ways you can start developing your personal brand today!
Tune in to learn:
How your personal brand establishes awareness and authority
The type of content that establishes expertise and credibility, especially in the age of AI-generated content
How to show up authentically on various social media platforms
How to find the right balance between personal and professional content.
The best strategy to implement on social media even if you don’t get immediate results
The concept of "selling the way you serve" - aligning your sales and marketing approach with your core values
Watch on YouTube