• IS YOUR BRAND READY FOR THE SPOTLIGHT?

    book a discovery call

  • BECOME A PR POWERHOUSE

    My 5-week online group program will show you exactly how to seek, attract and leverage media opportunities, so you can get more dream clients into your audience and buying your services.

    GET ON THE WAITLIST

  • START FEELING FAMOUS

    My Signature Publicity Coaching Program teaches you how to effectively pitch yourself to the media and attract the PR opportunities you deserve.

    Learn More

Knockout Directive provides integrated brand and public relations services for business owners, creating famous and profitable personal brands.

We offer a complete suite of services tailored to business owners ready to claim the spotlight.

With expertise across strategy, branding, social media, and PR, our team shapes each element of your brand for maximum visibility and influence.

So, are you ready to start feeling famous?

KNOCKOUT CLIENTS ARE SEEN IN
 
PHILOSOPHY

Big Brand Energy, defined.

Big Brand Energy is when your brand’s online presence seamlessly translates into offline experience. It’s the affinity you create with your ideal client that incites them to make their first (and continued) purchase. It’s using strategic marketing and public relations efforts to amplify your story, regardless of the size of your business. 

Here are all the ways we help businesses cultivate their own Big Brand Energy:

  • For founders and business owners looking to build out a recognizable online presence, we create actionable marketing strategies inspired by the plans big businesses use to grow.

  • Still thinking personal branding is just for a person? Not in our world. We specialize in working with people-powered brands on making their teams the face of their success.

    We have deep experience working in industries including: Real estate, non-profits, medical and professional services.

  • From visual identity to voice, we design stunning brands rooted in strategy, and confident in their unique position.

  • Custom-built or templated, we establish your online brand presence and set the tone for your ongoing brand efforts. We specialize in Squarespace websites, but can facilitate custom builds through our trusted referral partners.

  • We understand just how crucial your online presence is to your business, and we've supported over 20+ social media accounts in organic growth. We specialize in bringing a human connection to your digital assets.

  • If you haven't already heard, we're not like other publicists. We specialize in authentic public relations efforts for personal and founder-focused brands, creating opportunities for clients to step into the spotlight they deserve.

  • We wholeheartedly believe that PR is a transferable skill, highly teachable to any entrepreneur or marketing professional. That’s why we offer one-of-a-kind Publicity Coaching programs in a variety of formats throughout the year.

Meet Katrina Owens

CEO & Founder

HOW KATRINA HELPS BUSINESS OWNERS

Speaker & Educator

Katrina would love to speak at your next event or workshop, or as a guest on an upcoming podcast episode. She loves to chat about all things branding, PR and entrepreneurship (with a touch of stand-up comedy).

“Absolutely LOVED hearing you speak today, Katrina. SO much helpful knowledge. I’m excited to learn more from you!”

-Event Attendee, Shine Online Lunch & Learn

Marketing & PR Agency Services

With 10+ years of corporate marketing and public relations experience, Katrina and her talented team provide comprehensive brand and publicity services for your business.

Personal Brand & Publicity Coach

Katrina wholeheartedly believes that PR is accessible to every business, regardless of size or budget. That’s why our proprietary Publicity Coaching programs includes a ‘done with you’ strategy, and all of the tools you need to effectively pitch yourself to the media.

Reviews

“Katrina has shown me what a game changer PR is for my business. She has not only helped me understand its impact, but also has me excited to jump out of my comfort zone and put my brand out there. I highly recommend Katrina's services.”

“Katrina stands out as an anomaly in the entire space, possessing the unique ability to make each of her clients feel unique, worthy, and full of possibilities—regardless of their budget, brand presence, or company size.”

“Our new brand represents exactly how we want to show up in our space, and we couldn’t have done that without Katrina.”

“Katrina clearly takes the time to understand the market and the intricacies involved to keep my company relevant, while obtaining healthy growth.”

“Katrina is incredible at what she does. From the first conversation I knew my business was in good hands. I am incredibly happy with my rebrand and everything KO has done up until this point to help my business grow.”

“An absolute rockstar! We have used Knockout for multiple campaigns, and they have knocked it out of the park every time!”

“Katrina is proficient, friendly, collaborative and knowledgeable. Always available for questions or support, she continually pours herself into all her clients initiatives while making us feel like we are the only one she is working for.”

“It has been very hard for me to find someone who understands my content goals, and Katrina hits the nail on the head each time.”

TESTIMONIALS