• IS YOUR BRAND READY FOR THE SPOTLIGHT?

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  • BECOME A PR POWERHOUSE

    My 5-week online group program will show you exactly how to seek, attract and leverage media opportunities, so you can get more dream clients into your audience and buying your services.

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  • START FEELING FAMOUS

    My Signature Publicity Coaching Program teaches you how to effectively pitch yourself to the media and attract the PR opportunities you deserve.

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Knockout Directive helps business owners create FAMOUS personal brands using the power of public relations.

We offer a complete suite of services tailored to business owners ready to claim the spotlight.

With expertise across strategy, branding, social media, and PR, our team shapes each element of your brand for maximum visibility and influence.

So, are you ready to start feeling famous?

KNOCKOUT CLIENTS ARE SEEN IN
 
PHILOSOPHY

Big Brand Energy, defined.

Big Brand Energy is when your brand’s online presence seamlessly translates into offline experience. It’s the affinity you create with your ideal client that incites them to make their first (and continued) purchase. It’s using strategic marketing and public relations efforts to amplify your story, regardless of the size of your business. 

Here’s how we help businesses cultivate their own Big Brand Energy:

  • For founders and business owners looking to build out a recognizable online presence, we create actionable marketing strategies inspired by the plans big businesses use to grow.

  • We wholeheartedly believe that PR is a transferable skill, highly teachable to any entrepreneur or marketing professional. That’s why we offer one-of-a-kind Publicity Coaching programs in a variety of formats throughout the year.

Meet Katrina Owens

CEO & Founder

HOW KATRINA HELPS BUSINESS OWNERS

Speaker & Educator

Katrina would love to speak at your next event or workshop, or as a guest on an upcoming podcast episode. She loves to chat about all things branding, PR and entrepreneurship (with a touch of stand-up comedy).

“Absolutely LOVED hearing you speak today, Katrina. SO much helpful knowledge. I’m excited to learn more from you!”

-Event Attendee, Shine Online Lunch & Learn

Podcast Host & Media Personality

Katrina shares her valuable insights on a weekly basis, on her brand new podcast KO Your Brand. She’s also regularly featured in the media for her unique perspectives on public relations and personal branding.

Personal Brand & Publicity Coach

Katrina wholeheartedly believes that PR is accessible to every business, regardless of size or budget. That’s why our proprietary Publicity Coaching programs includes a ‘done with you’ strategy, and all of the tools you need to effectively pitch yourself to the media.

Reviews

“Katrina has shown me what a game changer PR is for my business. She has not only helped me understand its impact, but also has me excited to jump out of my comfort zone and put my brand out there. I highly recommend Katrina's services.”

“Katrina stands out as an anomaly in the entire space, possessing the unique ability to make each of her clients feel unique, worthy, and full of possibilities—regardless of their budget, brand presence, or company size.”

“Our new brand represents exactly how we want to show up in our space, and we couldn’t have done that without Katrina.”

“Katrina clearly takes the time to understand the market and the intricacies involved to keep my company relevant, while obtaining healthy growth.”

“Katrina is incredible at what she does. From the first conversation I knew my business was in good hands. I am incredibly happy with my rebrand and everything KO has done up until this point to help my business grow.”

“An absolute rockstar! We have used Knockout for multiple campaigns, and they have knocked it out of the park every time!”

“Katrina is proficient, friendly, collaborative and knowledgeable. Always available for questions or support, she continually pours herself into all her clients initiatives while making us feel like we are the only one she is working for.”

“It has been very hard for me to find someone who understands my content goals, and Katrina hits the nail on the head each time.”

TESTIMONIALS

Press & Editorial

Press & Editorial
Real Business Connections: Big Brand Energy with Katrina Owens      
Real Business Connections: Big Brand Energy with Katrina Owens      

Katrina Owens delves into the concept of “What would big brand energy do?!” on this episode of Real Business Connections with host Ben Albert. Tune in for actionable insights on how to incorporate public relations into your business and shift your focus from where your brand is now to the big brand you aspire to become.

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Chit Chat with Chan: Using Public Relations to feel FAMOUS for your work
Chit Chat with Chan: Using Public Relations to feel FAMOUS for your work

Top personal branding expert, Katrina Owens, discusses using public relations to become FAMOUS for your work, including: understanding the importance of using the right tools and skills to pitch yourself, building your brand awareness, and growing your authority.

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Why Personal Brands CAN (and should) Manage their own Public Relations
Why Personal Brands CAN (and should) Manage their own Public Relations

In this blog post, Katrina Owens explains why mastering your own PR strategy is the key to building a powerful personal brand. Discover how relationship-building, pitching skills, and a proactive approach can make your brand famous—without relying on costly agencies.

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Where to Start if You're an Interior Designer Looking to Use Public Relations in 2025
Where to Start if You're an Interior Designer Looking to Use Public Relations in 2025

In this latest blog post from Katrina Owens, interior designers will learn how to position themselves as an industry expert, secure media features, and build a press-worthy personal brand—without hiring an expensive PR agency.

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Under 30 CEO: How to Incorporate Visual Branding into Your Personal Brand
Under 30 CEO: How to Incorporate Visual Branding into Your Personal Brand

Katrina Owens, CEO & Founder of Knockout Directive, was recently featured in Under 30 CEO for her insights on the important of visual brand identity in personal branding.

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How a Personal Branding Expert can Drive your Business’ Success
How a Personal Branding Expert can Drive your Business’ Success

Looking to build a personal brand that truly resonates? Discover how authentic personal branding can transform your business and attract ideal clients. Learn why aligning your brand with your passions and vision is key to creating a standout, lasting identity.

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