Ready to Feel Famous?

At Knockout Directive, we help bold business owners grow their visibility and become instant authorities—no publicist required.

Our signature approach blends personal brand strategy, modern public relations, and high-impact visibility tactics to turn your brand into a magnet for media, dream clients, and industry recognition.

Whether you're launching something new or finally ready to own your spotlight, we’ll help you build the kind of brand that gets seen, shared, and remembered.

This isn’t about chasing attention. It’s about commanding it.

So let me ask you again, are you ready to start feeling famous?

KNOCKOUT CLIENTS ARE SEEN IN
 
PHILOSOPHY

How to Work With Knockout Directive

Whether you're building your personal brand from scratch or ready to turn visibility into opportunity, we will help you sharpen your message and get it in front of the right people.

Through our Personal Brand Discovery & Visibility Intensive and hands-on Publicity Coaching programs, we’ll define what makes your brand magnetic—and then build the strategy to amplify it across platforms, media, and conversations that matter.

  • A strategic brand roadmap designed for founders and experts ready to grow their visibility with clarity and confidence.


    This 3-month intensive helps you define your positioning, differentiate from competitors, and craft an authentic visibility plan that works across every platform—no publicist required.

  • We wholeheartedly believe that PR is a transferable skill, highly teachable to any entrepreneur or marketing professional. That’s why we offer one-of-a-kind Publicity Coaching programs in a variety of formats throughout the year.

Meet Katrina Owens

CEO & Founder

HOW KATRINA HELPS BUSINESS OWNERS

Speaker & Educator

Katrina would love to speak at your next event or workshop, or as a guest on an upcoming podcast episode. She loves to chat about all things branding, PR and entrepreneurship (with a touch of stand-up comedy).

“Absolutely LOVED hearing you speak today, Katrina. SO much helpful knowledge. I’m excited to learn more from you!”

-Event Attendee, Shine Online Lunch & Learn

Podcast Host & Media Personality

Katrina shares her valuable insights on a weekly basis, on her brand new podcast KO Your Brand. She’s also regularly featured in the media for her unique perspectives on public relations and personal branding.

Personal Brand & Publicity Coach

Katrina wholeheartedly believes that PR is accessible to every business, regardless of size or budget. That’s why our proprietary Publicity Coaching programs includes a ‘done with you’ strategy, and all of the tools you need to effectively pitch yourself to the media.

Reviews

“Katrina has shown me what a game changer PR is for my business. She has not only helped me understand its impact, but also has me excited to jump out of my comfort zone and put my brand out there. I highly recommend Katrina's services.”

“Katrina stands out as an anomaly in the entire space, possessing the unique ability to make each of her clients feel unique, worthy, and full of possibilities—regardless of their budget, brand presence, or company size.”

“Our new brand represents exactly how we want to show up in our space, and we couldn’t have done that without Katrina.”

“Katrina clearly takes the time to understand the market and the intricacies involved to keep my company relevant, while obtaining healthy growth.”

“Katrina is incredible at what she does. From the first conversation I knew my business was in good hands. I am incredibly happy with my rebrand and everything KO has done up until this point to help my business grow.”

“An absolute rockstar! We have used Knockout for multiple campaigns, and they have knocked it out of the park every time!”

“Katrina is proficient, friendly, collaborative and knowledgeable. Always available for questions or support, she continually pours herself into all her clients initiatives while making us feel like we are the only one she is working for.”

“It has been very hard for me to find someone who understands my content goals, and Katrina hits the nail on the head each time.”

TESTIMONIALS

Press & Editorial

Press & Editorial
The Luminous Light Podcast: Powerful Visibility with Katrina Owens from Knockout Directive
The Luminous Light Podcast: Powerful Visibility with Katrina Owens from Knockout Directive

Katrina Owens joins host Annie Adragna on The Luminous Life Podcast to share her journey from a decade-long corporate career to building a standout personal brand with authenticity, strategy, and actionable insights.

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Business.com: 10 Reasons Every Entrepreneur Needs a Branded Email Address
Business.com: 10 Reasons Every Entrepreneur Needs a Branded Email Address

Katrina Owens chats with Business.com about why using your company’s domain make you look more professional, but also helps boost your brand recognition and credibility.

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The Visionary Rising: The Best PR Strategies for Coaches and Online Educators in 2025
The Visionary Rising: The Best PR Strategies for Coaches and Online Educators in 2025

Katrina Owens joins host Jodie Brown of The Visionary Rising to discuss the impact of personal branding and PR for business owners. The conversation covers integrating PR with social media, building a strong brand, and how PR drives business growth.

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Real Business Connections: Big Brand Energy with Katrina Owens      
Real Business Connections: Big Brand Energy with Katrina Owens      

Katrina Owens delves into the concept of “What would big brand energy do?!” on this episode of Real Business Connections with host Ben Albert. Tune in for actionable insights on how to incorporate public relations into your business and shift your focus from where your brand is now to the big brand you aspire to become.

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Chit Chat with Chan: Using Public Relations to feel FAMOUS for your work
Chit Chat with Chan: Using Public Relations to feel FAMOUS for your work

Top personal branding expert, Katrina Owens, discusses using public relations to become FAMOUS for your work, including: understanding the importance of using the right tools and skills to pitch yourself, building your brand awareness, and growing your authority.

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Why Personal Brands CAN (and should) Manage their own Public Relations
Why Personal Brands CAN (and should) Manage their own Public Relations

In this blog post, Katrina Owens explains why mastering your own PR strategy is the key to building a powerful personal brand. Discover how relationship-building, pitching skills, and a proactive approach can make your brand famous—without relying on costly agencies.

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