Side Note The Podcast: How to Build a Personal Brand That Actually Converts to Sales with Katrina Owens

In this episode, host Samantha talks with personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. They dive into dismantling outdated PR models, claiming your story, and showing up as a leader—without needing a huge following. If you're a service-based entrepreneur feeling caught between “visibility” and “vanity,” this is your permission to do things differently—and more powerfully.

Listen on all your favorite channels here.

Watch the YouTube video here.