For Personal Brands

A deep dive on what makes you as a founder, solopreneur, service provider or influencer, stand out in your industry. Your Personal Brand Discovery & Strategy includes the following: 

Your Personal Brand Discovery & Strategy Playbook includes the following:

• Brand Presence Audit
  A review of your existing brand presence (website, social media, etc.) in the form of a SWOT Analysis. Easily understand the aspects of your brand that need immediate attention, and future consideration.

• Competitor Review
  Review of 4 direct competitors, their strengths, and the opportunities to set yourself apart. And if you don’t know who your competitors are - I’ll help you find them!

• Ideal Client Profile
  Who are they, where to find them, and the demographic / psychographic information you need to tackle future marketing and PR tactics (like brand design, advertising, etc.)

• Brand Positioning
  Defining HOW and WHY you do what you do, and how you do it differently than your competitors. This is the messaging you can then use to promote yourself both online and off.

• Publicity Strategy
  - Social Media: The optimizations your profiles need to attract your ideal client and stand apart from your competitors + a sample content calendar with 12 prompts you can easily use to create your own content.
  - Public Relations: Tactical recommendations based on my five foundational elements of PR.

  - Website: An overview of the pages and information that should be readily available on your website, so you can easily build your online brand.

• Roadmap to Success
  Sample Marketing Plan & Budget so you can understand what you need to do next to see success for your brand. This includes things like: estimated fees for brand and web design, paid advertising, and future programs with Knockout.

Starting at $1,500 USD